Wednesday, February 25, 2009

Texas Wine – A Matter of Economics and Quality

Christian Hill of MKE Research was “sweating nails” while standing on the podium as his leadoff presentation started the meeting of the Texas Wine and Grape Growers Association (TWGGA - www.txwines.org) in Austin on Thursday morning. Hill was being besieged by computer troubles. Having been under similar circumstances, I know how hard it is to continue the presentation while trying keep your composure and not look like a proverbial “deer in the headlights”.

Despite everyone’s efforts, he was not having much success getting his slides broadcasted for the audience the way he himself could see them on the screen of his PC. However, to his credit, he was a real trouper and continued on with his important message.

Texas by the Numbers

The technical difficulties notwithstanding, Mr. Hill’s message to the annual gathering of Texas viticulteurs was clear, concise and to the point: $1.35 Billion (Yes, billion with a capital “B”).

More at: http://vintagetexas.com/blog/?p=573

No comments:

Post a Comment